Digital marketing is a broad term used to cover all efforts designed and implemented to increase your brand's awareness, interest, and consideration across online platforms and devices connected to the internet. This means a targeted mix of campaigns across websites, social media platforms, search engines, applications, and a growing number of new, innovative channels to improve the communication between businesses and their potential customers. The typical components of a successful digital marketing campaign are a rigorous strategy built around business objectives, creative content paired with technical expertise, and consistent, transparent reporting and analysis to refine for better performance.

Modern business is conducted online, and without a refined, high-performing digital presence, it is likely your operations could rapidly fall behind the competition.

Websites, social media accounts, and other digital platforms create a convenient way for consumers to search for new products and services and find valuable content to keep them engaged and entertained for hours daily. Businesses worldwide are leveraging this fact. The internet is now filled with flexible, creative channels allowing businesses of all sizes to better target and interact with their ideal audiences in real-time. This data and a range of sophisticated capabilities available make marketing more affordable and effective with unlimited reach potential compared to traditional advertising methods.

When a proper strategy is developed incorporating your specific business objectives and industry features, your business can maximise the appropriate tools available to you to increase return on investment in generating new leads or sales.

Given the versatility of digital marketing campaigns and the myriad goals they are trying to accomplish, the time it takes to see results will naturally vary. For example, search engine optimisation (SEO) is a long-term investment requiring patience and refinement before exponential benefits can be achieved.

Paid digital marketing campaigns, however, such as Google Ads or Social Media Advertising, can use the consumer insights and keywords captured by the respective platform to deliver more immediate results from your campaigns. Depending on your industry competition, individual business goals and available resources, effects can range from being achieved in hours, days, weeks, or months. The differentiating factor will be the skill at which a campaign is delivered.

Maple is a Manchester, UK-owned and operated agency providing digital services to UK businesses, large and small. We are based in Manchester and work with companies UK-wide, including Liverpool, Birmingham, Newcastle, Leeds, and London.

Maple Marketing brings together a range of specialists in multiple digital marketing disciplines and terms of industry knowledge. We take the time to understand your specific situation and objectives and have the expertise and resources to build you a tailored digital marketing strategy that employs the appropriate tools, platforms and metrics to deliver you the best return on investment as soon as possible.